E-commerce is a highly competitive and often complicated business. Amid a sea of competitors, online stores need to be organized, flexible and efficient to stand out and retain customers. One of the most helpful ways businesses can do this is by connecting WooCommerce to Amazon.
Omnichannel-friendly strategies like using headless e-commerce models provide a consistent experience for customers no matter how they like to shop. Many stores use a product information management (PIM) system like the WooCommerce plugin for WordPress to provide these experiences.
What Is a PIM and Why Use One?
PIMs like WooCommerce provide a single place to collect, manage and enrich product data. Since many users look for attributes instead of a specific product, stores need to connect their items with the criteria shoppers look for. PIMs organize and manage all of this data to help users find what they want faster.
The success of stores like Amazon, Costco and Aldi shows that customers today want respect from their retailers. One of the many ways to show this respect is to make shopping an easy, convenient and helpful experience. Providing a consistent, agile shopping experience across all platforms with a PIM does just that.
To make the most of a PIM, stores should connect it with Amazon. When you integrate WordPress with Amazon, you enable a seamless experience across multiple sites, including the world’s most popular and familiar e-commerce platform. Here are two ways to connect WordPress and its WooCommerce plugin to Amazon :
Connecting WooCommerce and WordPress to Amazon
The first way to connect WooCommerce PIM services to Amazon is by publishing WooCommerce items on Amazon. Several plugins let you link your WooCommerce store with Amazon, transferring WooCommerce product data to your Amazon marketplace. One of the best options is Shoppingfeed.
With Shoppingfeed, you can list all your WooCommerce items on Amazon and thousands of other online marketplaces without manually creating separate listings. The plugin will also sync inventory data across sites to prevent over-selling and compare performance between different channels. It also offers an order management feature that will organize all marketplace and channel orders within one centralized location.
Some omnichannel plugins like Amazon and eBay Integration for WooCommerce give you PIM features across both sites while enabling site-specific actions. These differ from other, simpler plugins because they give you more options for modifying each store independently.
If you want to list some items exclusively on one site or modify product details and pricing between them, you can. While Amazon is the world’s biggest online marketplace, the platform has plenty of issues. So, you may want to keep some items as a WooCommerce exclusive or lower prices or change your marketing language on WooCommerce. With these plugins, you can do so while syncing what you want to sync.
Use Amazon Affiliate Links on WordPress
The second and possibly most straightforward way to integrate WordPress with Amazon is through affiliate links. Amazon’s affiliate program lets businesses profit off of links in their WordPress posts. When a user clicks a link and buys that product, the site will get between 1 and 10% of the revenue.
If you list products on Amazon, you can link to them through the affiliate program. These links will help promote your products across both sites. Affiliate linking plugins’ tracking features will also let you sync inventory and customer behavior data across both sites.
Users don’t have to buy the product you linked them to for you to get this commission, either. That way, using affiliate links can help generate extra income even if users don’t buy your listed products.
Maximize Your E-commerce Reach
By integrating WooCommerce and WordPress with Amazon, stores can get the most out of their PIM solutions. Businesses can reach more customers, make shopping more convenient and maximize profits.
Connecting WooCommerce with Amazon isn’t the only part of omnichannel e-commerce but an important one. Following these steps to provide a seamless, multi-platform shopping experience will help stores stand out in the increasingly crowded e-commerce market.
