Selling fashions online? A comparison shopping site will expose your brand to thousands of new customers who are ready right now to click “Buy.”
Despite a recent downturn during the Covid-19 pandemic, online fashion sales remain a growth opportunity for fashion brands. Online sales of fashion and accessories have been enjoying a compound annual growth rate of 10.6%, according to Statista. Global fashion e-commerce is projected to reach $713 billion by 2022.
As reported in Forbes, 47% of millennials and 41% Gen Z-ers purchase a fashion item every week. Millennials and Gen Z shoppers in particular are drawn to online shopping, and like everyone, they want to score the best deals. This draws them to alternative channels like comparison shopping sites for making their buying decisions.
Comparison shopping sites use internal search crawlers to find products matching a user query. They will display a list or chart of all the results to compare prices, shipping policies, and other terms for purchasing from each of the listed sources. To appear in their search results, you must be sending them your product listings feed.
Most comparison shopping sites charge merchants on a cost per click (CPC) basis. This means you don’t pay anything unless a user clicks on your product listing, which will link over to your website. If the product is listed in a marketplace, then the transaction happens on the marketplace website.
Why use a comparison shopping site?
Shoppers on these sites usually aren’t just browsing; they are qualified leads. They’ve already decided to purchase an item and now just want to find the best deal. This means there’s a high probability they will complete a purchase during their visit to the site.
Also, because most comparison shopping sites are on top of their SEO, they rank high in Google searches. Participating merchants, therefore, benefit from this high visibility and placement. Given younger shoppers’ bargain hunting preferences along with their hunger for buying new clothes and accessories on a frequent basis, getting your products listed on a comparison shopping site is a good idea. They will greatly expand your selling opportunities and help new buyers discover your products.
Here is our curated list of the best comparison shopping sites for selling fashions online.
Amazon
Fashion brands are increasingly turning to Amazon which, as the world’s largest online marketplace, also behaves like a comparison shopping site. Using Amazon Product Ads, you can upload products either via FTP or manually. Amazon then creates ads for the products based on the information you provide in the product file. Once you establish a budget, the ads featuring your products will go live, appearing at the top of search results, where you then pay per click.
There’s also a separate Amazon shopping business called CamelCamelCamel which is a free price comparison tool just for products listed on Amazon. Merchants don’t need to separately list there. If you’re already listed on Amazon, CamelCamelCamel will find you.
Google Shopping
If they start on the Google Shopping main page, a shopper can see store ratings and product reviews, as well as find the best prices for a given item. though not technically a comparator site, will now return a page worth of search results for the same product, complete with images. And as Google Shopping grows more popular with etailers, more and more SERPS are now appearing with Shopping product display panels alongside organic search results.
PriceGrabber is a very popular comparison shopping site with a global audience. It has a simple interface and covers many categories of products, including large sections devoted to men’s and women’s fashions and accessories. They’re also a Shoppingfeed channel partner.
Kelkoo
Kelkoo, based in the UK, is another major comparison shopping site to consider. They have recently expanded to the U.S. market. Kelkoo is one of Shopping Feed’s selling partners and has been around for more than 20 years, with some 275 million products listed and a robust section for women’s fashions and lingerie, as well as shoes. Kelkoo is a Shoppingfeed partner; learn more about them in our Channel Partner Profile.
Shopzilla
Shopzilla started up way back in 1996 and now has millions of visitors each month. They’re a clear leader among comparison shopping sites, with high volume and broad selections. They have a particularly wide selection in the Clothing and Accessories category. Shopzilla, like Kelkoo and PriceGrabber, is one of the channel partners set up to receive our users’ product feeds.
BizRate
Bizrate, which is owned by the same company as Shopzilla, is another comparison shopping site that’s been around seemingly forever. BizRate curates its shopping comparison information from top retailers like Overstock, Houzz, Old Navy, and thousands of other trusted brands. Its Clothing and Accessories section has a full page of subcategories, with thousands of listings.
Shopmania
Shopmania is known for featuring standard as well as luxury brands like Calvin Klein, Fendi, Michael Kors, Ralph Lauren, and Versace,. In addition to new products, its listings include items from used clothing and accessory sites like ThredUp. They also offer a Facebook extension app that supports orders coming from your Facebook Shop page.
