One issue e-commerce business owners have always had is how to scale up effectively without completely revamping their websites. Enter Salesforce Commerce Cloud, with the ability to easily scale up and numerous other features to make online shops easier to grow than ever before.
What Are the Benefits of Salesforce Commerce Cloud?
Emarketer estimates the global e-commerce market will hit $7.3 trillion by 2025, at a 9.2% growth rate. Some years see faster digital shopping growth than others but the pandemic caused the rate to accelerate and it seems to be holding steady over time.
Using third-party software solutions such as Salesforce Commerce Cloud offers benefits most smaller brands can’t afford on their own. However, pooling resources into a larger provider allows even the smallest online stores to utilize features big box retailers do.
The system works for everyone from app creators to clothing boutiques. There are some tools involved in using Salesforce Commerce Cloud you should be aware of. Here are the most significant advantages.
1. Easier Backups
If you’re in DevOps, you may have already discovered you are vulnerable to potential security threats and crashes. One way to ensure you always have a copy of the latest files is by backing everything up.
Salesforce Commerce Cloud gives you a way to keep versions online for everyone on your team to access while also backing up to a secure server automatically. You’ll never have to worry about someone forgetting to save the latest changes.
2. Automatic Upgrades
Because Salesforce Commerce Cloud is a software as a service (SaaS) platform, upgrades are automatic. You won’t have to pay an IT professional to install changes. Salesforce handles all that for you and ensures there are no bugs after an update. If you do run into an issue, you can message them for help.
You’ll save time and money not worrying about the latest changes. You’ll also gain valuable new features with each upgrade.
3. Scalability
Many experts estimate around 83% of companies’ workloads are cloud-based already. As your business grows, you won’t have to change services or move to a new server. You’ll simply expand on the space you already pay for or change up the level of membership.
For example, a business to consumer (B2C) starter package at Salesforce runs 1% of gross merchandise value paid yearly. As your company grows, you may want to add more features and space, but starting small saves you a lot of money and gives you the cash flow you need to keep expanding.
4. Targeted Solutions
One thing to love about Salesforce Commerce Cloud is that they recognize the way B2C and B2B businesses run vary. They even have different landing pages to accommodate the varied needs of each type of e-commerce company.
Even if you own a store that caters to both individuals and corporations, you’ll appreciate the options for each.
5. Improved Customer Relationship Management (CRM)
If you want to improve customer satisfaction and develop a loyal fan base, you must figure out how to tap into the power of CRM tools to engage your clients. For example, Salesforce can help you segment your audience and send notices to those customers most likely to buy a new product.
You can either custom-build a CMS solution or use an off-the-shelf ERP solution for digital subscriptions, too.
The Best Way to Learn About Salesforce Commerce Cloud
Using Commerce Cloud offers more benefits than can be listed in a single article. You’ll be able to grow faster by launching products rapidly and engaging more customers. Build interactive experiences and gain access to development tools you otherwise wouldn’t have.
Solopreneurs and smaller companies will find it beneficial, too. If you’ve been wondering how to better automate your e-commerce business and get ready for growth, this might be the solution you need. You can do more as a one-person operation with the software than without.
