Selling on Walmart From a Shopify Store

When it’s time to scale your Shopify store by expanding into other channels, selling on Walmart can be a smart strategy for fast sales growth. After all, it’s quickly grown to be one of the top three omnichannel marketplaces on the planet, constantly vying with Amazon for the top spot. And Shopify’s commerce platform partnership with this online marketplace has made it super simple to connect your product feed from Shopify to Walmart.

Together with Amazon, Facebook/IG and eBay, Walmart’s platform partner status enables a custom Walmart app dashboard within Shopify, with fuller integrations than what you would get from regular Shopify extensions in their App Store.

Here is a rundown on what you need to know about selling on Walmart, and some of the tools you’ll use with Shopify to manage your channel sales.

Selling on Walmart with Shopify has its advantages

Your Shopify website may be excellent in terms of design and functionality, but attracting customer traffic won’t happen without a major investment in marketing once it’s done. Once you’ve established your store on Shopify, the quickest way to get products in front of customers is by adding new selling channels. And after an aggressive buildout of its e-commerce marketplace over the last several years, Walmart is about as popular a channel as Amazon when it comes to luring buyers.

Walmart maintains what it calls “a curated seller community,” in which sellers are vetted for quality standards in business practices, as well as the assortment of merchandise they’re selling. Qualifying as a seller on Walmart isn’t a huge barrier to entry, but you will need to go through a review before they’ll accept you.

The platform partnership saves a lot of steps for sellers.

Catalog creation is simple. You can control all of your Walmart product inventory from within Shopify. In one step you can sync your entire inventory of products, and do bulk editing of items to save time. Any changes to product images, titles or descriptions that you make in Shopify are automatically updated in your Walmart Marketplace account.

There are no hidden or recurring fees.

There’s no signup fee or monthly subscription cost to be a Walmart seller. But they do charge sellers a category-based referral fee for each item sold.

**Millions of Walmart shoppers will discover your products for the first time. (Including many who only shop on Walmart.)**

Since the Pandemic started raging around the world, Walmart.com has attracted an average of over 400 million visitors each month, about 25% above pre-pandemic levels.

5 Steps to Selling on Walmart from Shopify

Add the Walmart Marketplace App as a new sales channel in Shopify.
Complete the Walmart Marketplace Request to Sell application.
Once Walmart approves the application, finish the onboarding steps in Walmart’s Seller center. There you’ll set up your seller profile and enter details about shipping, taxation, and returns.
Connect the new Walmart Marketplace account in Shopify. Then log in with your Walmart profile details.
Sync your listings from the store to Walmart Marketplace.

Walmart’s Seller Center and what it does

Walmart’s Seller Center provides all the support tools you’d want to manage and analyze sales on the platform.

Reporting and troubleshooting tools
Detailed dashboards to view all your item, price, and inventory feeds from Shopify
Detailed views and explanations for seeing the current status of your products on Walmart.

Inventory management and product syncing

You will need to synchronize your product feed between Shopify and Walmart, and manage it from within the Walmart Marketplace App (WMA). When signing up, you’ll be asked to select between two inventory types: managed inventory and infinite inventory.

Managed Inventory. Managed inventory means that you maintain a physical inventory of your products in a warehouse. Stock is replenished on a regular basis, but you smust top selling the products when they and if they run out. Most Shopify stores selling on Walmart have this type of inventory. When you update inventory, the WMA will receive a message setting the new inventory. These messages are batched and sent to Walmart.com several times an hour.

Infinite Inventory. Infinite inventory means what it sounds like. If your supplier never runs out and you’re confident there will always be enough inventory on hand to fulfill your Walmart orders, you should select this type when setting up your Walmart feed. This might apply to virtual items like streaming media, or to things that are consistently available (and you can guarantee your ability to source them).

For the ambitious e-commerce merchant who’s ready to scale up their operations to new heights, selling on Walmart from a Shopify store is one of the fastest and most reliable means to achieve it.

Walmart is also a channel partner with Shoppingfeed. Our dashboards give you a single place to manage sales on every channel such as search engine and social media ads, as well as all the major marketplaces like Amazon, Etsy, and Walmart. If your channel expansion plans include ones beyond Walmart, a multi-channel solution like ours will simplify your sales operations and sync all orders and inventory simultaneously on every channel.