Already selling on Amazon, but switching to BigCommerce as your main e-commerce platform? Or already using BigCommerce and thinking of selling on Amazon? Here’s what you need to know about connecting your BigCommerce store to the Amazon marketplace.
Integration options for selling on Amazon with a BigCommerce store
BigCommerce offers a few different ways to interact with Amazon through built-in integrations. But one integration that deserves careful attention is the app that supplies your BigCommerce product source feed to Amazon’s external marketplace.
With Amazon, you are entering a stream of competition that’s wider than anything else found on the Internet. Getting your products discovered, displayed correctly, and orders processed smoothly take some extra finesse, and extra-robust software.
Amazon requires basic listing data about your products, but just doing the bare minimum won’t make you stand out in a crowd this size. Specialized product listing feeds provide better-structured and more complete product data to the Amazon marketplace. That’s because products can be described many different ways in a buyer search.
Well-structured data is what helps all of those queries point to your product. Both your customer reach and your conversion rate benefit from a more robust integration than the standard ones set up by Amazon with BigCommerce. There’s also less room for error when you want to sell only certain products on Amazon, only at a certain price point.
One robust solution for multi-channel selling on Amazon with BigCommerce
Shoppingfeed has a BigCommerce integration that works for Amazon as well as for any other major marketplace where you may be selling. It’s a single platform for managing all your products, inventory and orders within a multi-channel selling environment. If you intend to sell on other marketplaces or use other PLA campaigns elsewhere, the BigCommerce-Amazon integration won’t get you there. You need a multi-channel integration. Preferably one like ours that relies on your BigCommerce product list as its master source of truth.
The advantage of full search optimization
The automated channel setup is one of the most valuable features. The products you select from your master source to sell on Amazon are set up with fully optimized data tags for every product. Shoppingfeed’s ProductGraph technology uses machine learning to apply every conceivable kind of attribute to every product on your list, so your products will surface high in any product search result page on Amazon. This is crucial, especially now that so many users are using Amazon’s Echo smart assistants to do their shopping. Echo doesn’t scroll through pages like you might, looking for exactly the right thing with the right features. But if your product is properly tagged with all those features someone is looking for, Echo will place your products at the top of its recommendations.
Inventory syncing in real time, across all your selling channels
We sync your product inventory across all your selling channels and back to your BigCommerce Store. This prevents you from over-selling any products on your list. All your marketplace channel orders can still be managed from your BigCommerce order pane. Orders placed on Amazon import into your BigCommerce orders. Once the order is fulfilled, Amazon gets alerted automatically so it can send tracking and fulfillment information to your buyer.
Other advantages: Rules and Optimization
Shoppingfeed’s Rules feature uses If/Then statements to help you make strategic changes to your product listings. Manipulate your listings for each channel with a custom set of listing data, all drawn from your BigCommerce store. Rules do things like automatically removing filtered products from your product data feeds based on price changes or other factors. This way you can’t over-sell products, or end up with tiny margins.
Shoppingfeed has been an extension partner with BigCommerce for many years. Our customer support team is intimately familiar with both Amazon and the BigCommerce platform, and can always help with technical questions if you ever run into trouble.
