You’ve likely clicked the Google Shopping tab before, but what is Buy on Google, and how can you use it to move products or household items you want to get rid of? How does it differ from the Google Shopping Actions program?
According to Statista, digital retail sales will hit $5.4 billion in 2022 and $6.4 billion by 2024. The pandemic accelerated people’s acceptance of ordering online and picking up or waiting for delivery. Buy on Google makes sense for those who want to get into the online selling sphere and tap into the power of the internet giant for help.
Things You Need to Know About Buy on Google
Buy on Google is simply the rebranding of Google Shopping. They are one and the same thing. People always referred to the feature as both “Google Shopping” and “Buy on Google.” The company simply embraced the one they felt best represented the intent behind the element.
Considering adding a few items to Buy on Google? There are a few things you’ll need to know and understand to make the most of the opportunity.
1. Can’t Pay for Ads?
When someone searches for an item, if you’ve paid for ad placement, a listing and link to your site pops up. People can then navigate to your online store to complete their purchases from your website.
You can also opt into the Buy on Google program and let Buyers purchase right off their Google search. They can add items to cart very easily and use Google Pay to quickly checkout. And with this program, you do not have to pay for ad placement.
Everything gets managed via the Google Merchant Center; including orders.
2. Retain Customers
Companies keeping just 5% more of their customers increase profits as much as 95%. One issue with Google Shopping is people tend to not search for the same merchant again. Instead, they look for the best deal.
To make the most of your Buy on Google presence, make sure you have a way to capture contact info on your website. Offer a discount in exchange for their email, for example.
3. Submit Your Interest
You can’t just sign up and jump on Buy on Google the way you would eBay. Instead, you must submit an interest form so Google can review your business model. If accepted, you must accept their terms of service.
Don’t forget to submit for final approval, and you should be ready to use your Google Merchant Center and place ads.
4. No commissions or fees
With Buy On Google, there are no fees or rates associated. Google does not take a commission on each order that is placed via Buy On Google; like Amazon or eBay does. This is completely free and gives Sellers another way to advertise their items & store without hurting their pockets.
Is Buy on Google Right for You?
Like any online shopping platform, there are pros and cons to Buy on Google. Knowing how to make the most of the features and reduce your fees and costs is a big part of finding success as an online seller. Buy on Google makes sense for most small and medium-sized businesses that want to sell online.
The Shoppingfeed Team can help you decide if this would be a good fit your business.
